MAJOR PROJECT: TARGET MARKET

Target Market - MOODBOARD

Demographic:

• 18-25y/o
• woman
• lives on her own
• studies or graduated higher education
• atheist
• European

Psychographic:

• perfectionist
• classy
• chic
• addicted to travelling
• delighted with art
• spends a lot of time with her friends
• enjoys time on her own
• appreciates her work
• admires nature

Geographic:

• Europe
• Metropolis
• capital city

Behavioural:

• high street style
• loves designer brands
• good quality clothes
• pays attention to the fabric
• prefers to buy something more expensive but better than cheaper and for a while